Fresh Kitchen {Restaurant Review}

Fresh Kitchen - Review

Noah’s Eat  Review- Fresh Kitchen- Great. Food. Fast.

Fresh Kitchen - Tampa Being that local and national restaurant icons Hugo’s and Bern’s Steak House are located on Howard Ave in Tampa, when you choose to open your first restaurant on this same hallowed street, you better have your food act together! And when you aspire to healthy food, that tastes great, and is served fast? Well usually you pick two of those three! When Fresh Kitchen bought that hip building on Howard in 2012 and set up shop, they got all three right.

For starters, the building itself is very cool! The ordering process is cafeteria like, but most cafeterias don’t have food approaching this level of variety or flavor with a staff that’s totally engaged.  You order your bowl, depending on size and how hungry you are, starting with Bases, which range from varieties of rice all the way to kale slaw.  Next are the Roasted Veggies, from a local seasonal veggie to sesame green beans. Then, choose you protein (including tofu!), all hormone and anti-biotic free, varieties of chicken, tuna, steak. Lastly, Sauce It Up, from creamy white ginger to coconut sriracha. There is also an amazing variety of Add-Ons like bean and corn salsa and pesto tomato salad, along with a great selection of homemade teas and pressed juices.

I had a Six Bowl, 2 bases, 2 proteins, 2 veggies and one sauce.  Going the lower carb route, I got the spinach salad, kale slaw, basil mushrooms, and bean and corn salsa. These all added to an amazingly complex flavor together in that bowl. The marinated herb grilled steak was both tender and delicious, and the grilled chicken had just the right amount braised BBQ flavor, complemented with the coconut sriracha sauce! My wife switched out the spinach for the Parmesan broccoli and the steak for the baked almond chicken. Halfway through we swapped bowls because they were both so off the chain delicious!

Lucky for everyone, Fresh Kitchen is now expanding through out Florida, reaching as far south as Boca now. FK really delivers on a promise of fresh, delicious, nutritious, imaginative and fast. Truly fast food re-imagined.

The Artisans of Chicken – Restaurant Opening

Sarasota, Fl. – The Daily Bird will be the top-spot for all things poultry. Their menu includes everything from scrumptious fried chicken baskets to burgers, salads, and even sandwiches. You can also indulge your sweet tooth with their daily handmade pies containing fresh, seasonal fruit.

All the chicken is locally sourced from Springer Mountain Farms, known for their top quality chicken. They are fed a nutritious diet of pesticide-free, American-grown corn. This ensures that the chickens will not contain any traces of hormones, steroids, or antibiotics.

This will be the newest addition to the successful Caragiulo restaurant family, which has brought us many notable restaurant establishments such as Caragiulo’s Italian American, Veronica Fish & Oyster, and Owen’s Fish Camp. The Daily Bird at 1534 State Street, will be set to open soon!

Business Plans are Important When Acquiring the Right Real Estate – Here’s why!

restaurant business plan for real estate

You have a phenomenal idea for a new restaurant. You’ve perfected your recipes, designed your concept  and now you’re ready to lease the perfect space in which to make your dream a reality. But it isn’t as simple as handing over cash and signing paperwork. Landlords won’t let just any new business concept set up shop in their plazas. You have to pitch your restaurant idea to them so that they can decide whether or not it appeals to the market they are reaching and whether or not it will provide value to the retail space. The best way to pitch your concept is to formulate a business plan. It is the most widely used genre in business settings and an invaluable tool to have as an entrepreneur.

Here is a comprehensive template for creating a restaurant business plan. You can create a word document or a PowerPoint to display this information.

Concept Description

Begin by describing what it is you are offering at your restaurant – what type of food will you serve? Will it be a fast-food type of establishment, a casual sit-down eatery, or a fine dining experience?

Customer Type

Think about the demographics of the customers that shop in the plaza in which you are seeking to rent.  Why are they choosing this restaurant? (i.e. to drink and socialize…experience fine food…or unique coffee)?  What is their household income level? Their age bracket?

In addition, what will be the heaviest traffic time for customers (breakfast, happy hour, lunch, etc.)?

Sample Menu

Even if it isn’t artfully created by a graphic designer yet, provide the landlord with a rough draft of what your menu will look like so they can gain an even better understanding of the type of establishment you are opening.

Management Team Bios

Give a face to the people behind the concept. Who are they? What are their professional backgrounds? What unique skills are they bringing to your team? This will help build credibility and trust.

What type of improvements will be made to the property?

Get specific about the modifications you will be making to the building so that the landlord is aware in advance. Are you installing a grease trap and hood? Implementing an elegant interior design that requires a lot of painting, light fixtures, etc.? There may be some changes you need to make that they do not approve of, so it is best to be upfront about everything.

Market overview and why your concept will work

Do some research and find out what the market for your particular offerings looks like. Is it growing? Is there a demand? Use sites like IBISWorld, Upserve and Toast  to find the trends and market information. Then, based on your findings, explain how your concept addresses a need or gap in the market and why you have a unique value proposition that will lead your business to be successful.

Other locations?If you have a franchise or are looking to open multiple locations (or already have), mention that. If your other locations or planned locations are in close proximity to the space you are trying to lease, that may create an issue.

Business structure

Explain the hierarchy of your business. Who will be signing the paperwork? Whose name will be on the lease? What are your team members’ titles? Is it a partnership?

Financials

Where is the money coming from? What are your reserves? Do you have investors? Are you investing your own personal funds into the restaurant? Have your crowd-sourced funds? Be transparent about your financials so that the landlord knows they can trust you to keep up with your payments.

For this section, you may want to seek assistance from an accountant. Include documents such as a budget and profit and loss statement for the first five years of operation.

Your business plan doesn’t have to be a ten-page essay. Keep it simple and to the point so that the landlord knows exactly what your restaurant will be and how you will make it happen. Your business plan could be the difference between landing your dream restaurant real estate space and losing out on it.

{Review} Noah’s Eat: La Teresita – Legendary Cuban

la teresita restaurant review Tampa

Around the time CB radios were reaching their peak of fame, the Capdevila family founded this taste of home from which they emigrated during the rise of Fidel Castro. Not far from “Malfunction Junction”, as CB chatter called the Intersection of 1-4 and 1-275, La Terisita was born in 1972 as a grocery store on Columbus Drive in “Cigar City,” also a reference to Tampa’s heritage with the Cuban culture. The thread of political significance has endured as the restaurant has hosted the likes of George W. Bush and Al Gore!

Politics and trucker lingo aside, La Terisita is as authentic and delicious as any restaurant can be, Cuban or otherwise.  There are three distinct aspects to the place; the full sit down experience, an old school lunch counter and even a take-out wing in the back. Full disclosure, I love Cuban food and I’ve been eating it in Tampa even before La Teresita opened, but LT does it with a real family feel. This is why I always pick up a Cuban sandwich from LT and bring it to my Mom any time I visit Tampa! Their ropa vieja and palomilla are absolutely amazing, especially when accompanied with a bowl of the Spanish bean soup and some plantains.  Made even more divine when topped off with some flan and café con leche. Oh, and did I mention the prices? Well, it reminds me of traveling in the Asturias region of Spain (who populated much of Cuba!), where the cost of the amazingly prepared meal seems to be the same as the cost of the actual ingredients! From Havana, to Miami, to Tampa, nobody does it better than the restaurant La Teresita. Do yourself a favor and take a trip to a place where tradition and flavor live.

Restaurants Can Still Earn Revenue without the Restraints of Fixed Real Estate

restaurant catering off site

If you own a restaurant or food service business that gives you the opportunity to offer catering services, there are virtually no limits to the number and types of events you can attend. You just have to be willing to think outside the box….and away from from your fixed restaurant real estate location.  

Rita’s Italian Ice of San Jose provides a stellar example of how a franchise can maximize their catering revenue. Shortly after opening the brick and mortar location, the owners sought community events at which to bring their food truck or set up a booth. But instead of limiting their options to events that were actively seeking food vendors, such as food festivals, they subscribed to the philosophy of “If you don’t ask, you’ll never know.”

The marketing team reached out to even the most unlikely events such as a dog festival and a vegan festival to see if the organizers would like to add a food truck to the event.

Here are just a few examples of events they have attended:

  • Bark in the Park

You might not think people food has any place at a festival for dogs and dog lovers, but this festival accepted a small number of vendors for the “human food” section. Numerous cities around the country host this event, so just Google “Bark in the Park” and see if you can find a festival near you.

  • Vegan festival

Many major cities host annual vegan festivals. Even if you are not an all-vegan establishment, bring what menu items you have that are vegan so that you do not miss out on the money-making opportunity. Being a vendor at a vegan festival will also help you reach a new customer segment who may not otherwise visit your restaurant.

  • Italian Festival

Is your food associated with a certain culture? Rita’s Italian Ice had no problem booking a spot at the local Italian festival (I mean, it’s in the name!), but if, for example, you are a boba tea franchise, you could look for local Taiwanese festival or partner with a Taiwanese Student Association event at a local college.

  • Night Market

Night markets are becoming increasingly more popular. They are basically farmer’s markets- only they are held at night and are usually more entertaining. There usually aren’t too many limits as to what you can sell, so they are ideal events for almost any type of restaurant concept.

  • Farmer’s Markets

Most farmers markets allow restaurant vendors, but be aware that some markets only allow you to buy a stall if you agree to commit to selling every week for several months.

  • Flea Markets

Many local flea markets also have a food section. Again, like the farmer’s markets, there may be a commitment clause when you apply to be a vendor, so be careful that you don’t sign up for something you cannot follow through with.

No matter what type of event is going on in your city, chances are they might be open to having you as a food vendor. It never hurts to ask, even if you don’t think your offerings are aligned with their event theme. For example, at the Mushroom Mardi Gras in Morgan Hill, California, not all of the vendors are mushroom-based; there is typical fair food like funnel cake and shaved ice. However, on the other hand, some very niche festivals like bacon festivals sometimes require you to sell bacon products (Can you easily modify an existing menu item to include bacon just for the event?).

To find events in your area, check out Eventbrite, your city calendar, Facebook, Eventful, Craigslist, Nextdoor, and your local newspapers.

Tips:

  • Look at past events to do a quick analysis to see what kind of vendors they have had or are missing.
  • Apply early, spots at popular events fill up fast.
  • Market your services to the event organizer by clearly explaining why having your business at the event would be beneficial- especially if there isn’t a clear connection between your product and their event.
  • Estimate your ROI. If the event doesn’t have a successful track record or is brand-new and charging high vendor fees, it may not be worth it.
  • Know what equipment you would need, such as electricity.
  • Have any necessary insurance forms/permits readily available.
  • Share the event on social media
  • Keep in touch with the event organizers after the event. You might be able to score priority sign up for the next year!

 

Noah’s Eats {Review}: El Cap – Baseball & Burgers

El Cap Restaurant Review

How much more can be written about El Cap restaurant in St. Pete? An institution to when JFK was president and an anchor on 4th Street, just north of Sunken Gardens, another shrine that welcomed pre-Interstate travel to the Sunshine City.

It’s roots are traced to the family of Augie Donatelli, the famous (or infamous) umpire who called Willie Mays out at home plate in the 1973 World Series, sparking a charge from the dugout from Yogi Berra, then the manager of the New York Mets. Coincidentally, I frequented Augie’s Dugout in the mid ‘70s, a quaint little bar located even further north on 4th street.  Controversy aside, Augie is forever captured on the first cover of Sports Illustrated. The restaurant is adorned with some pictures of him, along with other eclectic paraphernalia.

With this pedigree, you’d expect the place to deliver, and it does. For me it’s all about the burger. Look no further, beef ground on premise every day. Juicy and delicious with pickle and onion, served with a side of steaming fries overflowing from their red basket! The Daily Double (whose name pays homage to races at Derby Lane, the local greyhound track) is my go to. Double the meat and perfect for recharging after racing the St. Anthony’s Triathlon, exactly my routine for about 15 years straight!  These days El Cap is also a bit of a sports bar, where you can grab an affordable drink or beer, and catch whatever game’s in season.  The servers are as authentic as the place, so pull up a concrete patio bench outside, take in some history and the best burger in the Tampa Bay Area, and possibly the state! From a guy that’s lived all over the US, I’d put the El Cap burger in my top three all time, anywhere, which is why visitors and locals alike will be enjoying this gem for another 50 years.

The Artist of Sushi

Orlando/Winter Park Fl – Mikado Sushi & Grill is a titan in the restaurant and sushi scene. Executive Chef Liu and his team have a passionate commitment for preparing the highest quality Sashimi, Omakase, and sushi in town. Chef Liu has garnered a following of loyal customers based on his artistry and innovation in seafood. Many ingredients are sourced directly from Tsukiji market in Tokyo, in order to ensure supreme quality.

The Mikado in Metrowest (6417 Raleigh street) was their first debut on the restaurant scene, which has boasted more than 10 years of continued success. Chef Liu plans on premiering a new locale, Boku Sushi & Grill in Winter Park, estimated to begin operations Summer 2019.

Effects of $15 Minimum Wage on the Restaurant Industry

Restaurant wages

The raising minimum wage rate has had a major impact on many service industries across the country, and restaurants are no exception. The topic is a political hot potato, and it’s one that has been tossed around for many years now.

Advocates for a higher minimum wage promise a more productive and healthy workforce that is motivated to perform. Opponents say a lower minimum wage lets entry-level and young workers gain experience and that raising it will hurt businesses.

Those who are for increasing minimum wage rates argue that anything less than $15 an hour is not a livable wage. They claim workers earning less will have to take government subsidies just to survive. But, opponents take on a different stance, pointing out that forcing a business to pay more doesn’t just make more money appear in their budget. This means a higher minimum wage could force a business to hire fewer people and have them work less hours.

This brings up the important point that, oftentimes, it’s not about a business’ unwillingness to pay workers more—it’s a financial inability to do so. In these situations, a higher minimum wage will only harm small, medium, and local businesses. That will end up hurting communities in other ways, even though advocates for a higher minimum wage have helping communities and workers as their primary focus.

Regardless, we are not here to debate the pros and cons. The purpose of this article is to help you understand how a higher minimum wage requirement can effect your restaurant’s operations. Whether or not such a law is in effect in your area yet or not, it is already active in many places and on the horizon in many others. That means preparing for it is important.

One consideration that both sides need to make is that machines are capable (and already in the process of) taking many entry-level jobs away from humans. In the restaurant industry, automation is already taking away jobs with self-serve kiosks in QRS (Quick Service Restaurants).

It is reasonably believed that upping minimum wage requirements will only further encourage restaurants to pursue the implementation of such automation. Data is still murky as far as automation’s impact on the industry, but as the economic cycle rounds to an end, cause and effect will begin to become clearer.

Another potential impact of an increased minimum wage rate is an overall lower number of restaurants. Currently, there is an abundance of marginally profitable chains operating in the industry. Low interest rates and financial engineering are currently keeping them alive. For two decades, the restaurant industry has been on an unprecedented run—and it’s due for a reset. Increasing cost pressure will have a big impact in this regard.

Finally, the elimination of tipping is another thing to look to on the horizon. For instance, many restaurants now default to a 20% service fee divided amongst all staff. Advocates of this movement claim that all back-of-house and front-of-house staff contribute to increasing sales, so they will all perform better with increased per-ticket sales.

These are just a few of the changes we expect to see.  We will follow up in a few years and see how accurate and transferable these items are to other cities and states that adopt an increase in the minimum wage.

5 Common Trouble Areas of Restaurant Leases

Restaurant for lease tampa

Opening a restaurant is an exciting venture, indeed; but finding the ideal space to lease can be challenging. From the moment that you decided to open a restaurant, there’s no doubt you began conducting massive research from the get-go, including market investigation to determine if an area will prove lucrative for your restaurant business, to getting familiar with your competition and defining how you will set yourself apart and finally finding the perfect spot. It is likely that perfect spot involves a lease and getting in a hurry to tie up the property can lead to a multitude of issues, if you are not careful.  Below are some of the items commonly found in restaurant leases that can result in nightmares if you’re not careful. 

#1 Common Area Maintenance (CAM)  

The rental of square footage is not the only thing you pay with a retail lease.  You will also pay a pro-rata share of expenses to maintain the property, referred to as Common Area Maintenance (CAM). CAM fees are accrued and billed in various ways; ranging from monthly, quarterly, or annually and sometimes may be assessed based on repairs, upkeep of common areas, security systems and even taxes and insurance.

In regards to common areas, those may include bathrooms, parking lots, lobbies, elevators, and landscaping. CAM can be a tricky thing for tenants.  Landlords like to put in language that permits them to cushion the expenses (i.e. asset management fees for the owner on top of property management fees) and this fee is oftentimes termed as an administrative fee that permits the landlord to charge tenants as much as 15% of the expenses incurred.

One major factor of CAM is that it can also contain capital improvements of the property. These go beyond standard repair and maintenance and although such improvements will inevitably benefit current tenants, including you; the landlord will continue to benefit for years to come. The reason for mention of the CAM is that such fees can result in a major upfront expense or recurring additional charges that you didn’t budget. Therefore, when reviewing lease terms, make sure that controllable expenses have a CAP on how much they can increase any year.  The landlord can do little to affect insurance and property tax fees, but they can regulate how much is charged for asset or property management fees. 

Sandwich shop for lease#2 Landlord Matters

Get acquainted with the landlord prior to signing a lease. A landlord could have the greatest personality ever, but bottom line, you’ll be running a restaurant business to make money and he or she will be overseeing property to make money as well. Some landlords are great, but do your homework and check with other tenants to be sure the landlord is responsive when issues come up and also verify that matters are handled promptly and efficiently.

Regardless of how likeable a landlord is, there is no guarantee you will be interacting with that same person for the tenure of the lease. Naturally, there are landlords who have the best of intentions and might act in 100% conviction, but at some point they will sell; and because of this, get the details in writing.

#3 Get It In Writing

While in a perfect world, someone’s word would be enough, protect yourself and your restaurant business by getting everything in writing. Ambiguous lease terms could lead to problems, and in the event the property changes hands, you want to ensure the terms protect you and alleviate the possibility of lease-price increases or an unexpected termination of the lease.

Lease Term

The location of your restaurant plays a major role in ongoing success. You may have the best food and service around, with customers’ coming from near and far. But what happens if you’re forced to move? If the terms of your lease do not secure you in a specific location long-term, it could be detrimental to your business. You can extend the term of the lease with options, such as in a unilateral agreement, which essentially holds the landlord to additional years on the lease.  In addition to this, the unilateral agreement allows you, the operator to exit the space at the end of the original term.  This is a great way to secure a property for 20+ years without 20 years of fixed liability.

#4 Exit Strategy

Protect yourself and ensure the fine print of the lease does not lock you in for a prolonged period, if business dynamics were to suddenly change. A number of possibilities could incur while conducting business. Naturally, no one enters business with the anticipation of failure, but unfortunately it happens. An unexpected sickness or injury could occur; a partner may suddenly throw in the towel and walk out, or licensing and permit issues may arise. Then, there’s also the alternative positive aspects such as receiving an offer of a lifetime to sell your restaurant; regardless of the potential possibilities, have an exit strategy defined in the lease.

If a landlord is ethical and wants tenants to succeed, then lease terms that are renewable on an annual basis are beneficial. However, if you encounter a potential landlord who refuses to offer any leniencies, it is probably an indication they will be difficult to work with later on.

#5 Signage

Read the details of the lease and make certain that you can install the signage you want.  Depending on your locations, signage regulations and permit fees can fluctuate substantially. Multiple forms of signage are recommended and typically include having access to the road pylon, as well as raceway signs on the front of the building and window signage. Verify the lease details regarding size, location, lighting and aesthetics where applicable.

These are some of the more common issues encountered with restaurant leases. Prior to signing a lease, take into account that it is much more than a monthly payment. It is not uncommon for a restaurant lease to consist of twenty or more pages with a multitude of provisions. For this reason, oftentimes, it is beneficial to consult a commercial restaurant real estate broker or agent who is experienced in negotiating restaurant leases. This individual, an expert in the operations and lease structure needs in your business environment could become a valuable asset to your team and help set you up for success in your restaurant business.

What You Should Know About Finding a Restaurant Space for Lease

Restaurant for lease

Let’s be honest, finding a restaurant space for lease is a rather frustrating and time-consuming process. It’s true, and as if that’s not enough, the risk of choosing the wrong location is pretty high.

You see, there’s a good reason as to why most restaurants fail and while poor decision-making is at the core, location is often the cause. In other words, the location of a restaurant is critical for success yet the importance of site selection is often a factor which many restaurant owners seem to ignore.

But what makes a good location and how can restaurant owners avoid this common mistake?

What to Consider When Searching for a Restaurant Space for Lease

Well, there are many factors which can influence the fortunes of a new business and it’s not simply a case of finding a restaurant space for lease. Budget will inevitably impact the final decision but facilities and local economy are just as important. At the same time, taking a macro view of the area is critical, for long term stability is needed for a restaurant to flourish in a new location.

For example, neighborhoods can change quickly and the truth is, even one or two miles is enough to impact the chances of success for a new business. With this in mind, many restaurant owners can end up in trouble as the location is simply a poor choice or their primary reason for choosing that location may have disappeared.

Either way, choosing the right location is critical and here are some important factors to keep in mind when searching for a restaurant space for lease:

Research and Ask the Right Questions 

As a rule, there’s no such thing as the perfect location and every area will have a diverse range of unemployment, salary and source of jobs. At the same time, you should still find that some areas are more prosperous than others and through research, you can start to ask questions that will identify locations with the most potential. For example, what type of jobs or professionals are common in the area? Is the median salary increasing or decreasing? What large factories or companies are in the area? Is the number of jobs rising or falling?

Remember to Stick to Your Plans

If you end up with a real estate broker, remember to stick to your guns. After all, most brokers are reliant on commission and so advice can be somewhat biased or less calculated than you would like. Now, that’s not to say every agent wants to take advantage but through your own due diligence, you should have criteria for this site selection and sticking to this formula is often better than simply trusting the advice of a real estate agent.

Keep Your Intention and Budget Under Wraps 

When it comes to negotiations, keep your intentions and emotions in check. For many listing agents, the main objective is to find the highest bid. For this reason, if they know your budget, you can be sure that the agent will push for the closest possible fee to this amount. On the other hand, if you remain neutral and try to conceal whatever budget you have available, you can retain more control over the initial asking price.

Avoid Repeating the Mistakes of Previous Tenants

As you know, existing infrastructure plays an important role in the site selection process. For example, when a property is already fitted with a kitchen, bathrooms and proper electrics, this can offer a ready made location for restaurant owners. However, great care should be taken with these properties and this is especially true if the property was the site of a previous restaurant.

The truth is, there is often good reason why these “burn locations” were often unsuccessful in the past. That is to say, when you find a restaurant space for lease, this may be the remnants of a previous restaurant which failed due to an ineffective location.

As you can see, site selection is critical and location is usually the most important aspect of finding a restaurant space for lease. After all, you can improve or renovate a property as much as you want but easily changing location is neither realistic, feasible or possible. Either way, take time to do your own due diligence and know that the research you put into choosing the right location for a restaurant will be a defining moment in the history of your business.